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“Darn few markets can boast of having three stations in double digits,” says Tom Taylor, editor of the NOW newsletter. He referred to recent Nielsen ratings from Williamsport, PA:
“That parade’s led by country WILQ, which was recently sold to local manager Dan Farr, who continues the Backyard name. It cruises 21.3-23.1-23.2.
“Clear Channel’s top 40 “Kiss 102.7” appears next, 15.0-13.8-14.5.
“Rock WZXR is next, 10.2-10.8-11.6.”
WILQ and WZXR are Shane Media client stations, as are Oldies WBZD, Hot AC WLMY and News-Talk WWPA.
All together, the Backyard Broadcasting stations have a total 44.9 share of persons 12+, compared with Clear Channel’s combined 31.8 share 12+.
Congratulations to Dan, to Operations Manager Ted Minier and to the Backyard staff.
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